This course is aimed at candidates wishing to enter or advance in the field of Revenue and Yield management.
After completion of this course the participant will be able to:
Define the terms associated with revenue management.
Explain the process of maximizing revenue and how revenue management can help achieve this.
Describe the role of the Global Distribution System in Revenue management.
Define ways to measure Revenue management success.
Course price: US$160
Module 1 – Introduction and History
Module 2 – Business Benefits
Module 3 – Revenue Management Pricing Strategies
Module 4 – Price and Demand Economics
Module 5 – Market Segmentation and Fencing
Module 6 – Methods
Module 7 – Forecasting
Module 8 – Revenue Management Systems
Module 9 – Group Bookings
Module 10 – Revenue Management – Additional Elements
Module 11 – Human Factors
Module 12 – Conclusion